BY PAUL MALONEY
With the spirit and community kept alive over eighteen months
by way of Yahoo! Groups and e-mail lists, webcaster LuxuriaMusic
reemerged. The streamer of hip jazz, lounge, standards, and exotic
music now has new financial backing and new management, as well
as new ideas on how the company can make this time around permanent.
"Our audience has been strong from day one and is building
on a daily basis," Cliff Chase,
who is the primary financial backer for the new LuxuriaMusic, LLC,
told RAIN. "All this without marketing outside the core
community." (See the screen shot at the send of this story.)
The Internet station is a completely new entity owned by
LuxuriaMusic, LLC. The company also owns the LuxuriaMusic brand
and is involved in music consulting for commercials, movies, and
television, and has several LuxuriaMusic Records projects in the
Chase told RAIN today the company plans to soon expand the
music programming service into satellite
In November of 2000, broadcast giant Clear
Channel spent a reported $20 million to pick up Enigma Digital,
an Internet radio network with properties that included LuxuriaMusic,
and other webcasters like hard-rocker KNAC.com, electronic-formatted
GrooveRadio, and underground hip-hop Curbserver.com (see RAIN
By June of 2001, the layoffs had begun at Clear Channel Interactive.
Luxuria by that time had already been quietly shuttered, and properties
like WorldClassRock.com, GrooveRadio, and CC's Interactive division
itself soon followed.
(KNAC stayed alive in a significantly scaled-down form, and
while GrooveRadio was slated to return in December
(see RAIN here),
it apparently hasn't yet done so.)
Chase told RAIN, "Our management team has spent the
last 15 months working on bringing back the service." That
included time "determining how to make the service self-sustaining
with advertising over the long haul and dealing with all of the
CARP royalty uncertainty." And though management considered
following a "subscription" model for its business, in
November they partnered with Adsertion
(formerly CLBN) as
an ad delivery affiliate.
"We see the advertising market strengthening in the
next 9-to-12 months," Chase said.
The new LuxuriaMusic service picks up where the original
left off, according to Chase. The programming concept was created
by Chuck Kelley and Michael
Cudahy. Kelley, a music consultant for many years (whose
work includes the film "Pulp Fiction") and Eric
Bonerz are Program Directors and lead the music consulting
Chase calls the Luxuria programming "a blend of jazz,
lounge, Latin, exotica, electronica, go-go, psychedelia, soundtracks,
standards, and surf music," and says "90-95%" of
the music comes from vinyl recordings!
He told RAIN that the team is busy expanding and refining
the programming and website content, and that a marketing push to
build more audience will begin soon.
This is a testimonial from the "Community" section
of the LuxuriaMusic web site.
From The New York Times: "In a first for the
music industry, a major record label will introduce new songs on
a new video
game, not the radio. The goal is to lure young, male consumers into
buying entire CD's when they are released to stores up to four months
"The company, Island Def Jam, a unit of Universal Music
Group, has joined forces with Electronic Arts, the world's largest
game maker, and will create video games to capitalize on two hugely
popular forms of entertainment among boys and young men ages 11
to 25: hip-hop and video games. Universal Music Group is owned by
"The games will allow players to take on the role of
their favorite artists in wrestling matches, which will take place
against the backdrop of upbeat new singles by each of the artists,
said Lyor Cohen, chairman and
chief executive of the Island Def Jam music group...
"Joining forces with a game company is a bold departure
from the usual business model that music industry executives are
using increasingly to try to improve revenue. Most industry executives
have focused on selling online music.
But it may take years to map a profitable plan...
"Usually record companies release singles to radio stations
three to six weeks before an album is available in stores. Mr. Cohen
said that his goal was for the cool kid in the playground to become
attached to a new song on a video game and generate a street buzz
Read this entire article from The New York Times
The idea that a major record label is seeking exposure
for new music outside of the traditional channels is great news
for a nontraditional medium like Internet radio.
The video game industry is hot, and growing enormously.
And it's a great way to target the young, male, record-buying
The next step of course is to convince labels that Net
radio also offers a great conduit to a growing population of
savvy, upscale music-buyers, most who are just a click away
from purchasing the very music they're hearing. -- PM
From an AP story in Yahoo! News: Would you like super-sized
Internet access with that burger and fries? In a further sign
of the spread of wireless Internet technology, McDonald's
restaurants in three U.S. cities will offer one hour of free high-speed
access to anyone who buys a combination meal. Ten McDonald's in Manhattan
will begin offering wireless WiFi, or 802.11b, Internet access on
Wednesday, McDonald's spokeswoman Lisa Howard said.
"By year's end, McDonald's will extend the access to 300
McDonald restaurants in New York City, Chicago and
a yet-unannounced California town, Howard said...
"Besides McDonald's, Internet surfers will also be able
to tote their laptops to 400 US Borders
book stores, hundreds of hotels and a pair of US airports where WiFi
access will be available by summer, companies announced Monday.
"And computer maker Toshiba
and chipmaker Intel
say they'll set up wireless 'hot spots' in coffee shops, hotels and
convenience stores across the United States...
"McDonalds' announcement coincides with several related
WiFi developments timed to coincide
with the Wednesday release of Intel Corp.'s Centrino microprocessor."
See yesterday's RAIN here for more on the Centrino.
Read this entire AP story in Yahoo! News here.
Here's feedback on yesterday's two stories about Santa Monica noncommercial
broadcasters KCRW (here)...
be handled by the distributor..."
So THIS is where the car companies are finding their music?
No disrespect to public contribution-funded stations (I support
WFMU in New Jersey when I can), but I don't know that these stations
should be taking over a function that by rights should be handled
by the recording's distributor, small obscure businesses may they
of this could end in 2004..."
While there is a lot to applaud about KCRW's Internet efforts
(including its 3 streaming channels), it should noted
that were it not for CPB's (the Corporation for Public Broadcasting)
deal with the RIAA in late 2001, almost everything listed that is
liked about the web site would not exist.
The station participated in last year's May Day protest against
CARP by having people on both sides of the issue prepare commentaries
that were aired that day (and were later made available online). Station
general manager Ruth Seymour has made it no secret that she is concerned
about the direction in which Internet radio is heading, and all of
this could end at the end of 2004 if CPB and RIAA are unable to reach
another agreement for CPB stations.