the date: April 19th!
If you're thinking about attending NAB
2005, this may push you over the
edge: Plan to join us for the second annual "RAIN
Las Vegas Summit" on Internet radio, to be held Tuesday
afternoon (4/19), 2:30-6pm, at the Bellagio Hotel.
We are currently developing the following five panels:
Streaming 101: The basics of getting your station(s)
Stream Monetization: Agency
attitudes, audience measurement, subscriptions, and available
Programming Online Radio: What do listeners want?
Where might podcasting fit in?
Working with Labels: How
can webcasters and record labels work together?
Envisioning 2009: Where
is technology headed? How will consumer behavior change?
It may be the most valuable
3-1/2 hours you spend this year!
Robert Feder in the Chicago Sun-Times: "Calling
it a 'redefinition' of its alternative rock music format, WKQX-FM
(101.1) is expanding its playlist from
200 to nearly 1,000 songs and reaching back over 25 years
in the genre. Starting at 10 a.m. Friday, the Emmis Communications
station will declare that its music is
'on shuffle' -- evoking the
jargon of iPods embraced
by its primary target audience of listeners between the ages of
25 and 34.
"The format adjustment comes just days after Q-101
posted an all-time low 1.4% audience share
in the latest Arbitrends.
"Mike Stern, vice president of programming for Emmis
Radio Chicago... emphasized that the playlist expansion has more
to do with changing lifestyles and new
"'As consumers become used to having a wide variety
of choices available to them, radio has to find ways to step up
to that challenge and remain relevant to
our listeners' lives,' Stern said...
"Q-101 tested the 'on shuffle' playlist concept last
weekend and reported overwhelmingly favorable listener response."
Read Feder's entire column in the Sun-Times online
This is an interesting idea: Rather than fighting an
unwinnable battle against the popularity of iPods, here's a
radio station that's trying to leverage
an associated concept (the "shuffle" feature) to
its own benefit.
Of course it's really more of a marketing
ploy, in that the station will no doubt play currents
and recurrents in a power rotation, meaning that it won't be
a true re-creation of an MP3 player's "shuffle" feature. --
Frankly, to me, this idea smacks of desperation...
"Hmm... let's try and convince people that our station
offers nothing more than a replication of a 'digital lazy susan'...
except of course the station couldn't possibly imitate the breadth
of music on even one person's iPod, much less a city's. And,
of course, we'll put 16 minutes of commercials in there."
I understand and appreciate Kurt's idea of attaching
to the positive association of the iPod. But to me, what this
station (and others) are doing would be like trying to sell
the concept of the Internet with the
idea that "it's as good as TV!"
Want me to listen to your station? Give me a reason why
it's better, more vital, more compelling,
more engaging, and offers a better
entertainment value than my own record collection.
From the TNS press release: "Total advertising expenditures
for all media in 2004 increased 9.8% to $141.1 billion
compared to 2003, according to data released by... TNS
"'Advertising spending expanded steadily throughout 2004
and has now grown at a faster rate than the
general economy in nine of the last 10 quarters,' says
Steven J. Fredericks, president and chief executive officer, TNS Media
Intelligence. 'Gains were seen in almost all forms of media...'
"Almost all of the media measured by TNSMI experienced
growth throughout the year, with the Internet,
Outdoor, Cable TV and National Syndication showing the strongest gains...
"The Internet showed the most
robust year-over-year gain for 2004 posting a 21.4% increase
to $7.4 billion in ad spending versus 2003... This strong growth reflects
both organic growth and an expansion in TNS Media Intelligence’s measurement
1 - Figures are based on the TNS Media Intelligence Stradegy2 multimedia
ad expenditure database across all TNSMI measured media, including:
Network TV, Spot TV, Cable TV, Syndication, Hispanic Network TV, Consumer
Magazines, Sunday Magazines, Local Magazines (31 publications), Hispanic
Magazines, Newspapers (local and national), Hispanic Newspapers, Network
Radio, Spot Radio, Local Radio, Internet and Outdoor. Figures do not
contain public service announcement (PSA) data.
2 - Spot TV figures do not include Hispanic Spot TV data.
3 - Cable TV figures based on 44 networks.
4 - Local Radio includes expenditures for 35 markets in the U.S. provided
by Miller Kaplan.
5 - Hispanic Media includes expenditures from Hispanic TV (Univision,
Telemundo, Telefutura and Galavision), Hispanic Spot TV, Hispanic
Magazines and Hispanic Newspapers.
6 - FSI data represents distribution costs only.
7 - The sum of the individual media may differ from the total due
Read this entire press release online here.
From the Yahoo! press release: "Yahoo! Canada Co. an
affiliate of Yahoo! Inc., today unveiled
Music, Canada, its new
and unique digital music destination offering Canadians a customized
listening and viewing experience through Internet
radio, music videos, music news, interviews, performances
and much more...
"Yahoo! Music, Canada provides music fans with a wide range
of audio and video music and music-related editorial content free
of charge to Yahoo! Canada registered users...
"LAUNCHcast -- Users can customize
their own Internet radio station to their tastes with
'My station' or listen to one of 70+ pre-programmed radio stations
categorized by theme and genre. With LAUNCHcast, users
can rate artists, albums and songs to fine-tune their listening
experience... Each user has their own Member Station
page and the ability to find other user station pages that show
their music tastes...
"Rogers Yahoo! Hi-Speed Internet subscribers already
enjoy a broad range of premium Rogers
Yahoo! Music features including premium
ad-free high-quality audio and video, unlimited
song skipping and exclusive
preprogrammed stations on the Rogers Yahoo! Hi-Speed
Read the press release online here.